eliana

Writing, Riffs & Relationships

Fri, 10 Feb 2023 00:00:00 -0500

summary

Writing on the internet is a superpower, but it can feel difficult - it can feel *heavy*. In this post I want to talk specifically about a format for writing that is deliberately designed to be easy to write, while being effective at creating connections (not pageviews).

And - specifically for anyone doing "content marketing" to drive sales - like indie consultants, business owners and founders - the riff is a great way to create connections and conversations around your work. In short it's a tasteful and more fun way of doing outreach and sales.

Weak Ties & Strong Intros

Thu, 10 Dec 2020 00:00:00 -0500

The biggest challenge independent consultants face is generating new clients. When you sit down and analyze your lead flow it’s hard to draw meaningful conclusions - there aren’t that many leads to begin with so you’ve got a small sample size - and many leads appear to land in your lap “out of thin air” with no obvious way to trace back the source…

A Good Looking Tiddly Theme for Digital Gardens

Tue, 19 May 2020 00:00:00 -0400

There’s been a ton of energy for digital gardens recently. First this thread blew up:

Integrating Annotations into a Static Blog

Thu, 23 May 2019 00:00:00 -0400

So I’ve been on and off experimenting with using annotations on this site for the last few years. My most recent post explored the UX of annotations - specifically because the mobile UX is probably the main thing preventing me from integrating annotations everywhere on my site.

Small b blogging

Fri, 23 Feb 2018 00:00:00 -0500

There’s an idea that starting a blog is harder than it used to be. That there used to be a way to write a few words, slap it online and wait for the traffic to roll in.